When I was a kid during the 8/16-bit eras, the main place in town to buy video games was Toys R Us.
But the shopping experience back then was a bit different.
Instead of just picking the game off the shelf and buying it at the register, you had to choose a orange/yellow colored ticket off a giant wall of copies of game front/back covers, pay at the register, and exchange it for the game from some 16-year-old kid in a cage full of games. It was sort of like buying really expensive stuff at Costco nowadays.
But if there is anything I remember more than the orange/yellow tickets, it was the Toys R Us commercials and that jingle at the end…